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Former Googler and avid technologist, Sundeep knew the importance of avoiding markups. JWLRZ was a vision; a seamless process with quality design and affordable pricing.
With a long and impressive background overpaying for his wife' Sarah's jewelry, and driven by his passion for helping others, Ryan sought to build an alternative to other jewelers.
JWLRz is home to a multicultural work culture, with people from different backgrounds, races and beliefs. However, there is one underlying force that bonds us all together : Emotion. For all the rationality that humans have, we are fundamentally emotional creatures. Love, affection, desire, remorse, joy, grief, jubilation, disappointment, bli... these are all the emotions that make us who we are. At JWLRz we want to cherish those emotions.
Ethically sourced natural diamonds with certification is a given. When you buy a diamond, you buy it for generations. Because what you hand down is not the JWL, but the story behind the JWL.
As a company we transfer as much benefit to the consumer as possible while sustaining growth. We could be richer by increasing margins and still being cost effective. But thats not the point. It never was.
From free returns, to free shipping, to custom created boxes, to handwritten notes, to excellent customer service, you'll find that JWLRz thrives on emotions that make people happy.
JWLRz was started by two men in Michigan, out of a random conversation around how the term "diamond jewelry" is immediately associated with luxury, even though the core essence of the industry is related to something very primal: love. The entire industry is geared towards wooing women, when most of the buying is actually done by the exact opposite: men.
Something so fundamental to human sustenance (saying I love you, asking will you marry me, saying I am sorry I messed up, wishing happy birthday) is incredibly complicated as it is, and the diamond industry wasn't helping at all. So these two men, an ex-googler, and an ex-marine, decided to team up and see if they could turn the equation on its head.
Luxury CAN be affordable. Especially in an industry driven by love, it needs to be. Hence. JWLRz was Born.