About

US

We are passionate about our mission. Simplifying diamond jewelry purchase online. 

Our small team of master JWLRz have a combined experience of 60+ years in crafting designer jewelry. Based in Michigan, our team is dedicated to bring the world a new way to JWL. A simplified process where quality and craftsmanship are givens. The prices should surprise pleasantly, and luxury and affordable should be used in the same breath.

Ryan Richmond - Co-Founder JWLRZ

OUR TEAM

AFFORDABLE LUXURY

THE JWLRZ TEAM

Sundeep Mithran

co-founder JWLRZ

Former Googler and avid technologist, Sundeep knew the importance of avoiding markups. JWLRZ was a vision; a seamless process with quality design and affordable pricing.

Ryan Richmond

co-founder JWLRZ

With a long and impressive background overpaying for his wife' Sarah's jewelry, and driven by his passion for helping others, Ryan sought to build an alternative to other jewelers.

JWLRZ DIFFERENCE

Diamonds are forever

EMOTIONS GO FURTHER

JWLRz is home to a multicultural work culture, with people from different backgrounds, races and beliefs. However, there is one underlying force that bonds us all together : Emotion. For all the rationality that humans have, we are fundamentally emotional creatures. Love, affection, desire, remorse, joy, grief, jubilation, disappointment, bli... these are all the emotions that make us who we are. At JWLRz we want to cherish those emotions.

Ethically Sourced Diamonds

Ethically sourced natural diamonds with certification is a given. When you buy a diamond, you buy it for generations. Because what you hand down is not the JWL, but the story behind the JWL.

God Honest Prices

As a company we transfer as much benefit to the consumer as possible while sustaining growth. We could be richer by increasing margins and still being cost effective. But thats not the point. It never was.

People First Attitude

From free returns, to free shipping, to custom created boxes, to handwritten notes, to excellent customer service, you'll find that JWLRz thrives on emotions that make people happy.

At JWLRz, There Are Some Things You Just Can Take For Granted.

TruPrice

Ethical Sourcing

Free Shipping

Free Returns

Certified Quality

Necessity Drives Innovation 

How It All Started

JWLRz was started by two men in Michigan, out of a random conversation around how the term "diamond jewelry" is immediately associated with luxury, even though the core essence of the industry is related to something very primal: love. The entire industry is geared towards wooing women, when most of the buying is actually done by the exact opposite: men.

Something so fundamental to human sustenance (saying I love you, asking will you marry me, saying I am sorry I messed up, wishing happy birthday) is incredibly complicated as it is, and the diamond industry wasn't helping at all. So these two men, an ex-googler, and an ex-marine, decided to team up and see if they could turn the equation on its head.

Luxury CAN be affordable. Especially in an industry driven by love, it needs to be. Hence. JWLRz was Born.

When It Comes To Diamond Jwlz, It Has Been A Luxury That Hinged On Financial Strength. What If It Just Needed Emotional Strength?

42

YEARYS EXPERIENCE

20,000+

CUSTOM DESIGNS

16%+

AVERAGE SAVINGS

5000+

SATISFIED CUSTOMERS

1

EMOTION : LOVE

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