Love Is


Just Like Our Diamonds

Love is


Just Like Our Designs

Love Is


Just Like Our Prices

Natural Diamond Jewelry, Unbeatable Prices

On Average, JWLRZ prices are 16% more affordable than other jewelry stores for similar diamonds.

Oh! So Luxurious, Yet So Affordable

Ring In The Good Times

JWLRZ TruePrice is one of a kind "create and compare" tool. Our proprietary tool will help you create your own unique custom design that suits your budget, or you can negotiate a price of a design that you like on the internet for the best possible price. 

We cut out the middle men and cut out the fancy schmancy showrooms and transfer over the price benefits to you! JWLRZ is usually at least 16% more affordable than any other jeweler in the United States. That is our TruePrice Guarantee.

Go To The TruePrice Tool

JWLRZ Solitaires Rings. You Cannot Go Wrong.   

JWLRZ specializes in natural diamond solitaire rings. Stunning designs unmatched prices and free returns are givens.  

Where we take things up a notch, is that only JWLRZ rings come with a "post setting" proof of authenticity certificate, not pre setting.

Shop Solitaire Rings

A Box That Is As Exquisite As The Jewel Inside It.

Pure, True and exceptionally unique. Every stone is unique, so why should the boxes all be the same?

JWLRZ customers can custom order their jewel boxes according to their tastes, so no two boxes are the same.

Check Out Our Boxes

What would You Like To Do? 


Browse Jewelry Collections
And Tweak To Your Budget

Shop Now


Create A Custom Design That
Fits Your Style & Price 

Go to Create Tool


Bring An Online Design
Get It Made at JWLRZ (Save 16%)

Go To Compare Tool

Every JWLRZ Purchase Comes With...



Certificate of




Simplifying Diamond Jewelry Buying

A Womens' Jewelry Store , Designed For Men, By Men

Read About Our Story

Uniquely Beautiful, Inside and Out

Read Why We are Different

Big Focus On The Small Things

Customer Service that Shines Like Our Diamonds

Be It Phone, Chat, or Email, Our customer service heroes are trained to answer your questions like a designer would. So you can rest easy that you are in the right hands. 

Give us a call, you will not be disappointed. 

TruePrice, Always Guaranteed

No Marketing Broohaahaa, no gloved sales person in a showroom. We transfer all the benefit to you. That is how JWLRZ is able to offer the best diamonds at the most affordable prices. 

So when you buy from JWLRZ, you know you are getting best value for your money. 

Focus on Extreme Simplicity

With over 270million permutations of diamonds to choose from, it can easily get overwhelming. That's why we whittled it down it just one permutation : The right one. 

We eliminate confusing ring builders. Just simple browse, click and buy. Oh and also talk. You can talk to us. 


What is the JWLRZ Refund Policy?
Will you resize my ring?
The diamond prices are low. Are they lab grown?
When can I expect my jewelry?

Beautiful Customers, Beautiful Emotions 

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